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Customer Research

Gain an understanding of customer preferences and spending habits and develop the right approach for the Indian market.

Customer Research

Our team at Market Research India conducts thorough customer research to help clients make more informed decisions on business activities. Our immersive knowledge of Indian consumer behaviors and market dynamics allows us to develop the most ideal approach for clients to target consumers with appropriate sales and marketing strategies. We explore market behaviors in India's many thriving industries and uncover how consumers act on their needs and wants. Clients will gain an understanding of how consumers see their competition and identify the ideal approaches to win and keep their customers.

We monitor changing consumer preferences and buying habits to minimize uncertainty for clients. Our consultants support businesses in implementing changes and adapting to market demands to ensure their business stays relevant. Through our distinct methodologies, we get the most accurate insights for customer research.

Customer Research

As the digital economy in India rapidly develops, digital consumer experience is becoming increasingly important. Our team provides accurate insights that will equip you with the knowledge of the right approach, channels, and modes preferred by the Indian market to achieve sustained growth.

Our clients will be prepared for changes in market trends and consumer behaviors. We present actionable recommendations to enable clients to deliver what Indian customers want.

Our Service Offerings

Other Case Studies

  • Market Expansion in North and West India for a Lubricant Manufacturer

    Together with the client, YCP Solidiance developed a strong value proposition for its prospective distributors covering aspects such as investment needed, support, expected return on investment for the distributor and its channel partners, and key competitive advantages of client's business.

  • Feasibility Study for the Expansion of Cement and Construction Chemical Business in India

    YCP Solidiance team did comprehensive research on the Indian Dry Mortar market to map the current and potential demand in the next 3-5 years.

  • Indian Market Strategy for Global Industrial Products MNC

    YCP Solidiance conducted a detailed market opportunity assessment for all the sub-segments to evaluate the addressable market, relative competitiveness assessment, and assess the best route to market strategies in India.

  • Commercial Due Diligence on a Niche Hospital Chain in India

    YCP Solidiance performed a comprehensive study of the healthcare landscape, specifically the outlook for primary care, secondary care, and tertiary care hospitals in India.

Our Success Stories

See how we make impacts to our clients through evidence-based insights and strategy recommendations.

Case Studies

Read Our Insights

Keep up to date with current dynamic in Indonesia market by accessing our Insights section.

Our Insights