Developing a strong value proposition for prospective distributors for the client to invest in the market.
Our client was a leading multinational lubricant manufacturer who had aggressive goals to expand to multiple locations in North and West India by appointing strong exclusive distributors in those locations within a short time frame. The client sought assistance to find strong distributors with the right attitude and infrastructure to invest and develop their market.
Together with the client, YCP Solidiance developed a strong value proposition for its prospective distributors covering aspects such as investment needed, support, expected return on investment for the distributor and its channel partners, and key competitive advantages of client's business. Our team short-listed strong prospects, pitched the client's value proposition, got their approval for distributorship, and facilitated discussions between the client and the prospect distributors.
Our team used our extensive experience & contacts in the automotive spare parts and lubricant after-market business segments to develop a strong pool of prospects in each of the identified locations. We then traveled to each location to meet the short-listed prospects to personally understand their fit and passion to develop the market for the client. Based on these interactions, we shortlisted at least 1 to 2 strong prospects in each of the identified locations.
YCP Solidiance was successful in helping the client sign-up strong distributors in more than 50% of the identified locations within a very short time-frame. The client was very happy with the work done by YCP Solidiance and took the assistance of YCP Solidiance for expanding to more locations in India.
Indian Market Strategy for Global Industrial Products MNC
YCP Solidiance conducted a detailed market opportunity assessment for all the sub-segments to evaluate the addressable market, relative competitiveness assessment, and assess the best route to market strategies in India.
Commercial Due Diligence on a Niche Hospital Chain in India
YCP Solidiance performed a comprehensive study of the healthcare landscape, specifically the outlook for primary care, secondary care, and tertiary care hospitals in India.
Feasibility Study for the Expansion of Cement and Construction Chemical Business in India
YCP Solidiance team did comprehensive research on the Indian Dry Mortar market to map the current and potential demand in the next 3-5 years.
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