Performing dry mortar market assessment for Japanese cement and construction MNC planning to set the new business in India.
Our client, a leading Japanese MNC in cement and construction chemical business, was looking into India to set up a new business base; and wanted to assess the feasibility. The client wanted to assess if the size and growth in India were sufficient to launch a dry mortar business with a local partner.
YCP Solidiance team did comprehensive research on the Indian Dry Mortar market to map the current and potential demand in the next 3-5 years. YCP Solidiance team also shortlisted and profiled top#10 potential JV partners and recommended the top#3 potential JV partners for the client backed with strategic rationale for each partner.
Research and analysis-driven (Market data, potential partner’s universe, and shortlisted profiles info) ~70-80%; Strategic insights for a recommendation on JV ~20-30%.
Several global majors (including our client) were already eying India as a large market for dry mortar. We provided the client with a strong understanding of the size, growth outlook, and market landscape for dry mortar for the next 3-5 years. The client also had a strong understanding of the capabilities of the top #10 potential partners that would enable them to penetrate deeply into the Indian dry mortar market.
Indian Market Strategy for Global Industrial Products MNC
YCP Solidiance conducted a detailed market opportunity assessment for all the sub-segments to evaluate the addressable market, relative competitiveness assessment, and assess the best route to market strategies in India.
Commercial Due Diligence on a Niche Hospital Chain in India
YCP Solidiance performed a comprehensive study of the healthcare landscape, specifically the outlook for primary care, secondary care, and tertiary care hospitals in India.
Market Expansion in North and West India for a Lubricant Manufacturer
Together with the client, YCP Solidiance developed a strong value proposition for its prospective distributors covering aspects such as investment needed, support, expected return on investment for the distributor and its channel partners, and key competitive advantages of client's business.
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